A true automotive fanatic, Graeme has a genuine passion for cars and all things motorised. Originally, Graeme joined TWISTED Automotive in June 2020, as the Sales & Experiences Manager, operating from Silverstone. Born in Northampton and having previously worked in the automotive industry, Graeme was keen to work for one of the world’s foremost brands in the Land Rover Defender market.
After chatting to Defender owners, Graeme spotted a gap in the market. Many customers preferred work to be carried out to their existing vehicles, rather than trading in or buying a new one. So, Graeme founded TWISTED Performance Silverstone – the new home for parts and custom upgrades for Defender owners in the Midlands and the South of England.
“For me it’s not about the sale; it’s about owning the car and the customisation that can be achieved to really make it your own.”
Based at Silverstone, and available Monday to Friday, you can talk to Graeme about all things Defender, whether you have a question about parts, tech or full custom conversions. Outside of work, Graeme enjoys spending time with his family, especially helping his son with his reading. He likes the flexibility of running his own business and helping customers.